Get an E-commerce Website
Even before the pandemic, online shopping was receiving a little bit of attention. But Covid really helped bring ecommerce to the whole world. Today, everyone wants to buy things online. The same goes for gifts too. So, having an e-commerce platform where your customers can purchase gifts can have a big impact on your sales. This is why, we have this idea as our #1 gift shop marketing idea for 2024.
Instagram: Insta-Glam Your Gifts!
Think of your Instagram feed as a gift basket, except instead of chocolates and wine, it’s full of eye-catching photos and snappy captions. Get creative and post as many gift-worthy items on your Instagram wall. And the platform shouldn’t just be Instagram, you can post the same pictures on Twitter (or X.com), Reddit, TikTok or Facebook. The goal is to get as many people to view, click and interact with the pictures of your gift shop’s items.
Start Unbox Therapy 2 (an Unboxing YouTube channel)
We all know Lew from Unbox Therapy and how engaging his YouTube videos are. Well, wouldn’t it be a great idea to create your gift shop’s YouTube channel that features engaging videos? Unboxing videos are trendy and let your customers see the joy of opening one of your gifts. Who knows, you might even become the next YouTube sensation!
Social Media Contests
Running exciting gift-related contests to get a ton of attraction quickly can be another great marketing idea for your gift shop.
]For example, ask your audience to comment on their version of a perfect gift and tag someone they would want to receive a gift from. Finally, choose a random commenter weekly as the winner of a gift from your store.
Open a Gift of the Month Club (something like a Curiosity Box)
Once you have a big enough social media or YouTube following, you could also start a subscription service. Your customers pay a small recurring fee and in return, they get a hand-picked gift from your shop each month. It’s like the Curiosity Box from Vsauce and is a great way to keep your customers engaged and coming back for more.
Gift Guides for Every Occasion
Customers always look for trending items as a gift. Making a checklist of trending gifts based on unique occasions will help customers find the perfect one for themselves. So, try preparing gift guides for every occasion with links to your gift shop and send these out as blogs, newsletters or even through direct emails. Whether it’s Valentine’s Day, Mother’s Day, or even “Just Because Day,” be the gifting guru that provides solutions for every occasion. Your customers will thank you for making their lives easier!
Gift-Wrapping Workshops
A gift-wrapping workshop is a great promotional idea that helps maintain the customer retention rate. Teach your customers the art of wrapping when they come up for a gift. This way they will be engaged with the gift you are wrapping and also have fun doing it. Moreover, this simple act will increase customer trust and they will prefer your store over others from next time.